Role Player 2024

Asia Food Congress

Ashay Desai

~ Director-Culinary and Operations ~
K Hospitality

Asia Food Congress
Ashay is a highly experienced hospitality professional with over 22 years of experience in event planning, seamless operations, and customer satisfaction. He is a graduate from the Institute of Hotel Management in Mumbai and has expertise in creating profitable banquets and innovative culinary experiences as a chef. Ashay has demonstrated his leadership skills and commitment to excellence in various high-profile events such as the Indian Premier League, Indian Soccer League, and Pro Kabaddi League, as well as corporate events for some of India's largest companies. He has honed his skills of handling diverse events and clienteles that leave a lasting impression on guests. Ashay is a creative and curious powerhouse driven by a relentless pursuit of excellence. His insatiable appetite for learning and a gnawing desire to create memorable experiences for guests motivated

Ashay to enter the hospitality industry. He has been a pioneer of the ‘interactive dining’ concept where guests are not only treated to exceptional cuisine but are also engaged in a multisensory journey. His commitment to sustainability, innovation and people-first approach have set a new standard for catering, emphasising the fusion of innovation, artistry, and responsible practices.

As the culinary director for Catering Collective, Ashay aims to create unforgettable and bespoke culinary experiences for guests at events and celebrations of all kinds and sizes. Through meticulous attention to detail, a commitment to innovation, and a deep understanding of each client's vision, his goal is to establish the catering vertical as a benchmark of exceptional culinary craftsmanship and unparalleled service. With the support of his powerhouse team, Ashay has served approx 2 crore consumers and catered over 1 lakh events till date.

About Catering Collective
Catering Collective, a part of K Hospitality, operates some of the finest luxury venues like Blue Sea and Palace Halls in Mumbai and now Araya Bagh in New Delhi and offers premium innovative and personalised culinary services by the award-winning Blue Sea Catering and Pavitra Catering. One of India’s foremost catering companies, Catering Collective serves over half a million guests across 3,500 events each year spread across destination weddings, social celebrations, and corporate functions across India and overseas, for some of the most notable celebrities, industrialists, brands and events.
Asia Food Congress